Bio

Professional Life Bio – Anthony Toigo:

“A passionate entrepreneur with a unique ability to recognize powerful emerging trends long before they surface, while maintaining a global economic, environmental and social focus. “I am driven toward finding the most effective, logical pathways that help accelerate sustainable, profound and positive change. Experience and results have demonstrated how trusting and following vision can produce lasting and profound results.”  During his career as a successful entrepreneur, Anthony has demonstrated his ability to envision an unfolding future, while effectively engaging in that unfolding with the intent of providing effective assistance and direction. While doing so, modeling, demonstrating and communicating what’s coming to others has been at the core of his personal mission and most important sense of purpose in his life.

1978 – 1980s – Drove formula race cars successfully winning 3 races in his career with multiple top place finishes. Finished second place in his first race at Sebring Florida in March of 1983.

-Finished 11th overall in his first year of racing in the Skip Barber Series in 1983 with his first win taking place at Mid Ohio Motor Sports Park in Lexington Ohio.

-Also won races at Palm Beach Florida in the Skip Barber winter series in 1984 and in 1986 at Laguna Seca California driving a Formula Mazda race car in the Jim Russell series.

-Turned pro while participating with Jim Russell Series in 1986 with a best finish of 6th place that year.

-During that period, he paid for his racing efforts via: owning several auto repair facilities and working in BMW dealerships in New Jersey, Florida and California; and an independent repair shop in Oldwick New Jersey where he had the honor of facilitating repair services on vehicles owned by high profile individuals such as Mrs. Jackie Onasis (Kennedy) and Mrs. Johnson of J&J. While in Florida, had Bucky Dent, World Series Champion ballplayer as a customer. - ”Racing cars has taught me how to deal with whatever comes at me in a highly accelerated fashion. My track record of execution and rapid ability to make sense of situations while in buisness has come directly from my ability to make similar decisions and assessments in the race car at high speeds. I had to know what to do, trust myself implicitly and follow through while completely trusting my abilities in every situation.”

Late 1980s through 1990s – Began career as telecommunications entrepreneur. Anthony’s first endeavor into telecom; sold cellular telephones and service. He began with a traditional company by acting as an agent to the large wireless telecom carriers.

In July 1988, a friend and long time mentor suggested that 29 year old Anthony was not challenging or tapping his full potential nearly enough. Not shortly after that unsettling meeting, he began developing a vision and plans for Business Cellular, a switchless Cellular Telephone Services Reseller company that he would start 3 years later. The company emerged and grew rapidly during a significant downturn in the economy while creating lasting, living wage jobs while also demonstrating highly sustainable economic and business models.

March -1991: Started up and ran Business Cellular Services Inc (BCS), began operations in July  of 1991. Successfully operated the company as the CEO/President /Chairman until August of 2001. BCS became a multi million dollar per year entity by 1994 from a shoestring funded startup  in a 10′ x 10′ bedroom at his home in Fremont California. Under his direction, the company modeled  his initial vision of what has become a sustainable nearly $trillion primary and secondary effect upon the U.S. economy. (according to CTIA report established 2009)  This was achieved through shifting existing cellular service offerings from “exclusive” to “inclusive”.

“The thought of discount services was unheard of at that time and was surprisingly met with powerful resistance from our potential customers as well as an industry who would eventually benefit. In that experience, I came to learn about and respect the power and effectiveness of large corporate marketing and advertising efforts designed to misinform the public & that ultimately thwarted progress temporarily. My customers actually believed that what we were offering was illegal! They believed that because they had heard the large phone companies complain for years how they could not lower rates because of the California Public Utilities Commission, which of course was completely false”.

-Anthony’s company’s efforts overcame the heavily financed campaigns of misinformation intended to mislead the public into believing something better was not possible and that placed the blame in the direction of the CPUC through false accusations.

“Our main focus was to increase adoption rates of mobile telephone technology by encouraging our customers to utilize the service more freely through lower costs. Through “inclusive” discounted rate plans, they were able to eventually see beyond the perceived high cost of service and realize a significant value proposition; an  increase in overall efficiency and employee productivity despite that cost. Eventual mass adoption of cellphone services has contributed greatly toward the reduced dependence on transportation, which has reduced the need for foreign energy resources as well as helped our economy and subsequently reduced green house gas emissions output.

I have more recently realized how powerful an effect wireless mobile telecommunications technology has played in a still unfolding and revealing trend toward sustainability. Mobile wireless telecommunications continues to provide value and benefits beyond understanding. It is responsible for a quantified $ Trillion effect here in the U.S., along with a seemingly unquantifiable effect potentially greater than that through productivity increase that adds to overall economic activity, along with significant efficiencies derived from its application. The efficiency side of things will eventually become very apparent as we continue to transition physical copies of media into digital, then transmitted via mobile wireless technology.” The Amazon Kindle, B&N Nook, Apple iPad and Android devices will eventually produce an undeniable positive effect through leap frogging while revealing a significant decrease in energy dependence and resource consumption economic models.”

During the latter period of running the company in 1997-98, Anthony co-developed push email technology to mobile alphanumeric texting devices with his friend Andy Macrae, President (at that time) and founder of Infolane, (one of the first ISPs).

The technology was similar to Blackberry services offered today except using text pagers, two way text pagers and eventually cell phone one way then two way text messaging. The service was offered through the company’s unique email server service, where a copy of stored email text was directly forwarded to the mobile device. Their overall efforts and applied innovation in retrospect, decreased overall fuel usage and carbon release activities of the company’s customers by extending the brick an mortar office-tethered wire internet connected desktop computer into the mobile realm via mobile wireless messaging technology.

- 1995, introduced single number – find me, follow me telecommunications service that brought all telecom services under one roof while bridging the gap between wired and wireless messaging and mobile telecommunications.  Today, Google only recently launched one number services that are very similar to the offering BCS created nearly 16 years ago. Google’s service is now called Google Voice TM.

1996 – 1997  worked with Amati Communications: Introduced “always on” high speed ADSL technology to Nevada Bell, Alltel, Roseville Telephone Company to name a few. Demonstrated You Tube – Netflix like streaming video over phone lines long before phone & cable company service providers were ready to open their networks to the real potential of the internet.

“Interestingly, today, Netflix is now modeling a major sustainable greening shift/effect via a new way to deliver video to consumers. The Netflix model has effectively demolished the video store rental model and replaced it with a better application of the mail delivery service via shipping movie DVDs through the U.S. Mail. Netflix has also taken the lead by the “dematerialization” of video content, sending it through high speed data lines; thus saving approximately 800 million gallons of fuel per year according to Netflix (approximately 1 days transport energy use for the U.S.)” Anthony still has a set of the original Amati prototype DSL modems in his garage that were capable of transmitting data at a rate of up to 8 MBPS in 1997!

1998 – 2001: Served as acting President of Industrial First Aid Inc. Successfully positioned the company for sale to Cintas Corporation, a publicly traded company in the spring of 2001.

2001 – 2003:  Ran a successful online eBay business called Dotcomstore.com. Began by purchasing assets of defunct dot com companies such as ePhones of Fremont California. Anthony’s forward looking vision formed through previous experiences; and his follow on efforts helped catalyze mass adoption of Blackberry messaging devices through reducing initial cost of the expensive devices.

2004 – 2006: Joined Always On Network Inc. in Oregon acting as its CTO, with the intent to deploy wireless internet services in rural unserved geographical areas with both a domestic and international focus. In mid 2006, after 18 months of effort, the company’s operations in Bangladesh received licensed wireless spectrum with an estimated value of approximately $800,000,000.00 according to Always On’s then CEO – Wireless Telecom Pioneer, the late Quentin Breen. It was Anthony’s vision, input and  well tuned sense of direction that placed Always On at the doorstep of that opportunity.

2004 – 2010 Provided an expanded visionary input to CEO/Chairman of CIC. CIC is a leading developer of biometric and electronic signature server technology. Demonstrated potential sustainability and greening effect of the technology which resulted in a broadened vision and direction for the company. “Electronic signatures applied to document execution has the potential of removing a significant amount of ground vehicles and airplanes currently employed in moving mass amounts of documents around the globe while currently consuming significant amounts of fuel and causing environmental damage in the process. This technology combined with wireless and fixed internet connected technology has the potential to nearly eliminate the activity of creating then moving physical documents via current transportation means.”

2005 – 2007: Operated automobile export company from Bend Oregon, sending high performance, high fuel consumption vehicles to Dubai UAE.

2006 – 2007:  Attended classes at Central Oregon Community College in Bend Oregon.

2005 – present: Have participated in various other entrepreneurial and consultant advisory activities.

2005 – 2006 CEO of  Z – Motors – Portland Oregon. Was commissioned with the task of winding down company activities, positioning entity for long term efficient standby while engaged in a law suit with an overseas supplier. Provided models for future opportunities and direction of company based upon emerging trend data.

2007 : Joined ET3 – Evacuated Tube Transportation Technology,  following a process of discovery of the company and its technology that had begun in early 2006. Currently a licensee of ET3 and key advisory board member of the company. “ETT will eventually displace much of today’s antiquated transportation technology simply through extreme efficiency and advanced technology that demonstrate compelling economic models and ROI for investors while producing powerful, unparalleled sustainable inclusive economies.”

2008: Developed and operated internet marketed export relay company that provided mechanism for international consumers to procure Apple iPhones for a small handling fee before Apple’s was willing or ready to serve the international market demand.

2009 – Present: CEO of Comfort In A Cup Inc./Kataluma Chai Company, A manufacturer and distributor of Chai Tea Latte Mixes.

Currently –  Testing operating model of Sustainable Automobile Restorations business effort in Central Oregon.