Bio

Professional Life Bio – Anthony Toigo:

Being a passionate entrepreneur with a broad global economic, environmental and social focus. I am driven toward finding the pathways of least resistance that help accelerate profound and positive global change toward overall sustainability one human being at a time. I identify and develop concepts and applications of technology and methods that have the potential to become very powerful – empowering to and by the individual by that individual simply adopting and using that technology. This is a major and important focus for and to me. My purpose in participating in this blog, is to provide broader perspective about which technologies and ideas that each of us can actively participate in using while achieving our desire and objective to facilitate major positive change in the world that we live in.

1978 – 1980s – Drove formula race cars successfully winning 3 races in my career with multiple top place finishes. Finished second place in my first race at Sebring Florida in March of 1983. Finished 11th overall in my first year of racing in the Skip Barber Series in 1983 with my first win taking place that year at Mid Ohio Motor Sports Park in Lexington Ohio. Also won races at Palm Beach Florida in the Skip Barber winter series in 1984 and in 1986 at Laguna Seca California driving a Formula Mazda race car in the Jim Russell series. Turned pro while participating with Jim Russell Series in 1986 with a best finish of 4th place that year. During this period, I paid for my racing efforts anyway that I could. I owned several auto repair facilities during that time and worked in BMW dealerships in New Jersey, Florida and California and worked in an independent repair shop in Oldwick New Jersey where I had the honor of facilitating repair services on vehicles owned by high profile people such as Mrs. Jackie Onasis (Kennedy) and Mrs. Johnson of J&J.

Late 1980s through 1990s – Began career as telecommunications entrepreneur. My first endeavor into telecom, I sold cellular telephones and service. My company started out in the traditional way by acting as an agent to the large wireless telecom carriers. One day in late 1988, a friend and mentor of mine, Bob Barclay, asked me what I was up to. I told him what I was doing and how I was making pretty good money selling phones and that the commissions were very lucrative. Bob looked at me and with his usual New York styled delivery and said ” anybody can do that Tony.” He really pissed me off that day, but in retrospect, I now realize the value in his assessment and the power of his bluntness and honesty. Not shortly after that meeting, I began developing the plans for Business Cellular, a Cellular Telephone Service Reseller company that I would start 3 years later.

Started up and ran Business Cellular Services Inc (BCS) in July of 1991. Successfully operated the company as the CEO/President until August of 2001. BCS became a multi million dollar per year entity within its first several years of operation from a shoestring low 5 figure startup in a 10′ x 10′ bedroom at my home in Fremont California. Under my direction, the company was positioned to offer discounted airtime rates to our customers.

The thought of discount services was unheard of at that time and was surprisingly met with resistance from our potential customers. In that experience, I came to learn about and respect the power and effectiveness of large corporate marketing and advertising efforts. My customers actually believed that what we were offering was illegal. They believed that because they had heard the large phone companies complain for years how they could not lower rates because of the California Public Utilities Commission. Which of course was completely false.

Our focus was to increase adoption rates of mobile telephone technology by encouraging our customers to utilize the service more freely. Through those discounted rates, they were able to eventually see beyond the perceived high cost of service and realize the significant increase in overall efficiency and employee productivity despite that cost. Eventual mass adoption of cellphone services has contributed greatly toward the reduced dependence on transportation needs which has reduced the need for more foreign energy resources as well as helped our economy and reduced green house gas emissions output.

In year one, the company achieved revenue of $60K, year two, $600K, year three, $1.2 M and year four, $2.3 M and beyond. Also during the latter period of running the company in 1997-98, I co-developed push email technology to mobile alphanumeric texting devices with my friend Andy Macrae, President (at that time) and founder of Infolane, (one of the first ISPs).

The technology was similar to Blackberry services offered today except using text pagers, two way text pagers and eventually cell phone one way then two way text messaging. The service was offered through our unique email server service, where a copy of email text was directly forwarded to the mobile device. Our overall efforts and applied innovation in retrospect, decreased overall fuel usage and carbon release activities of our customers by extending the brick an mortar office desktop to the mobile realm.

During my time at BCS, the company participated in a couple of other interesting projects that were leading edge and very far ahead of the market. In 1995, BCS formed a joint venture with another similar telephone company called PCS. Between the two companies, we purchased a switch that provided a one number find me follow me service that allowed a customer to have a single telephone number that would ring the device of their choice. It was very cool and I was very excited about the prospects of this technology but the market and telecom services cost and network design and pricing structure were not yet ready for such a service. Today, Google has announced that it will soon launch one number services that are very similar to the offering we created 14 years ago. Google’s service is now called Google Voice tm.

Another project that was very cool and was leading edge at the time, was one where we worked with Amati Communications. Amati was the company that developed the very first, truly viable chip sets for DSL technology. Eventually Texas Instruments acquired the chip set designs and patents from the company. My friend and partner at that time Larry Schafer and I, worked with Amati, introducing them to Local Exchange players such as Pacific Bell, Roseville Telephone Company and Nevada Bell. In 1997, we successfully demonstrated streaming video services at Roseville and Nevada long before that became mainstream by YouTube or Netflix etc.

The irony of that time was that the incumbent telephone giants could not understand the power that DSL provided them or see the future beyond lucrative dial up lines. They were also very afraid of an effect called self cannibalization by offering a higher quality service at a much lower cost that would displace their more lucrative existing broadband data offerings. This type of protective behavior is at the core of why major sustainability efforts become stalled or stonewalled intentionally.

The phone giants continued to make large purchases of dialtone single line switching equipment and wired infrastructure that would have no long term use much to their own detriment; causing the perfect market opportunity for AT&T to get a strong foothold with their @home cable modem service. The chipsets developed by Amati with new enhancements, are still in use in just about every DSL modem sold today around the globe. I still have a set of the original Amati prototype DSL modems in my garage that were capable of transmitting data at a rate of up to 8 MBPS in 1997!

It took several years from that time for the phone companies to finally embrace the prospect of DSL and to begin playing catch up to the Cable giants. In the interim, countries such as Korea and Japan had surpassed us in overall broadband data connectivity to their citizens while we were still using antiquated dial up services. Americans were held hostage by the monopolistic phone giants because of their fear of losing revenue share. This should never be allowed to happen. There are many controlling situations (companies) that “we the people” are dealing with today that are creating similar restrictive effects against our progress toward more sustainable ways of living. This is upside down and not in the long term best interest of anyone.

1998 – 2001 Served as acting President of Industrial First Aid Incorporated. Successfully positioned the company for sale to Cintas Corporation, a publicly traded company in the spring of 2001.

2001 – 2003 Ran a successful eBay business called Dotcomstore.com. Began by purchasing assets of defunct dot com companies such as ePhones of Fremont California. My best one day gain from a single deal took place while purchasing 2000 Blackberry units valued at $750K for a low five digit acquisition figure.

My first attempt at having an online business was the most fun I ever had making money. Many of my customers as it turned out were from New York City, purchasing Blackberry devices shortly after 9-11. Blackberry services on the Bell South Wireless Data Network was the only wireless system working after the attack. I value that experience most for the many amazing and nice people that I had met in a time of profound shock and tragedy. It was very healing to be able to interact with so many of my fellow human beings at such a time in our history.

2004 – 2006 Joined Always On Network Inc. in Oregon acting as its CTO, with the intent to deploy wireless internet services in rural unserved geographical areas with both a domestic and international focus. In mid 2006, after 18 months of effort, the company’s operations in Bangladesh received wireless spectrum with an estimated value range of between $400,000,000.00 and $800,000,000.00. I am no longer participating in day to day operations of Always On, but remain as a passive investor. I am grateful to have been a significant part at Always On and enjoy knowing that broadband internet services provide a significant environmental greening effect while reducing dependence on limited energy resources. I also appreciate that AON Bangladesh intends to serve the many under served peoples of that country while helping raise living standards and the countries peoples long overdue emergence from poverty.

2004 – Present; Investor in Communications Intelligence Corporation (CIC). CIC holds patents for linking biometric and electronic signatures to any form of legal document. CIC technology through internet transport technology, will eventually displace much of the overnight document transport services currently being provided by Federal Express, UPS and the USPS.

The company has also positioned itself with paperless bill providers such as Striata, that will eventually displace most standard postal services delivering physical invoices through traditional mail services. This is a multi hundred $ billion recurring revenue opportunity that is inevitable due to current reserves and supplies of petroleum as well as the extreme environmental impact caused from moving paper documents and mail around the globe.

CIC technology reduces energy use and subsequent emissions outputs in an economically friendly and profitable way by transitioning transport to internet delivery technology. It simply pays to employ this technology. An example of CIC potential, Striata claims that they deliver invoices and statements securely via email in a digitally wrapped and locked envelope, at an average cost of $0.20 USD compared to standard postal delivered mail costs of $1.75.

As an investor and entrepreneur, I am currently providing creative input to the company and successfully identifying and communicating potentially explosive vertical market opportunities. CIC is a publicly traded company with a major Green theme and potential to reduce energy dependence and carbon footprint activities. Their stock exchange symbol is: CICI.

2007 – Present; Attained a vision for Evacuated Tube Transport Technology (ETT) in early 2006, gaining full clarity of the technology, its implications and potential economic, energy, social and environmental effects by September of 2007. Have since become a licensee of ET3.Com, sole owner of ETT global inclusive patents and technology. Have remained heavily involved in contributing strategy concepts with the company’s CEO and in collaboration with other licensees. ETT is a multi $ Trillion opportunity and will sustainably serve transport services to to the entire globe’s population similarly and differently than Saudi Arabia currently provides limited resource oil to the world today.

ETT will create the worlds first 12+ digit net worth individuals. ETT simply creates extreme convenience for travel and transport while doing so very profitably and extremely efficiently. Travel speeds will reach up to 4000 MPH while using a fraction of the energy we use today.